Product Autopsy AI is not based only on opinions. We use a structured review to detect where a digital product is breaking: the idea, the audience, the message, the offer, trust, conversion or the product itself.
Can people understand in a few seconds what the product is and what problem it solves?
Is it aimed at a specific customer or trying to appeal to everyone?
Is the problem important enough for someone to pay for a solution?
Is there a clear reason to choose this product over existing alternatives?
Does the website, offer and messaging create confidence or raise doubts?
Are the package, price and promise properly connected?
Does the user know what to do next or get lost before buying/contacting?
Does it make sense to keep investing in the product or should it pivot/shut down?
Each area is scored from 0 to 5:
The maximum score is 40 points.
Critical risk.
The product needs deep rethinking. It may not be wise to keep investing without changing the foundation.
High risk.
There are useful elements, but the product probably needs repositioning or a pivot.
Medium risk.
The product has a viable base, but needs better messaging, offer or conversion.
Good potential.
The product seems well positioned. The priority is usually optimizing sales, trust and acquisition.