Client Questionnaire | Product Autopsy AI

Initial questionnaire for your Product Autopsy

Before analyzing a digital product, we need to understand the context. This questionnaire helps us prepare a more precise and useful diagnosis.

You can copy the questions, answer them in an email and send them to aambroj@yahoo.es.

1. Basic product information

Product name.
Website, landing page, app, demo or store URL, if available.
Product type: app, SaaS, website, course, ebook, tool, community, newsletter, idea, etc.
Main country or market.
Product language or languages.
Current stage: idea, prototype, launched, with users, with sales or abandoned.

2. Main problem

What problem do you want to solve with the Product Autopsy?
Do you have no traffic?
Do you have traffic but no sales?
Do people sign up but not use the product?
Do users leave quickly?
Are you unsure whether the idea is worth pursuing?
Do you have doubts about pricing, messaging or target customer?

3. Target customer

Who did you create the product for?
What specific problem does that person or company have?
Is that problem urgent, frequent or expensive?
Who makes the buying decision?
Does the customer pay with personal money or company budget?

4. Offer, pricing and sales

What exactly are you selling?
What is the current price?
Is it one-time payment, subscription, freemium, service, license or consulting?
How many sales have you made so far?
How many people have shown real interest?
What objections have you heard?

5. Traffic, users and metrics

How many approximate monthly visits does the website receive?
How many downloads or signups do you have?
How many active users do you have?
Where does traffic come from: Google, social media, ads, LinkedIn, word of mouth, communities?
Do you have any conversion metrics?
Have you tried ads or posts? What results did they produce?

6. Competition and alternatives

What alternatives does your customer currently use to solve the problem?
Which competitors do you know?
Why should someone choose your product instead of those alternatives?
What real difference do you believe you have?

7. What you have already tried

What changes have you already made?
Have you changed pricing?
Have you changed the landing page?
Have you tried a different audience?
Have you talked to users or customers?
What worked a little and what did not work at all?

8. Decision you need to make

Do you want to know whether it is worth continuing?
Do you want to improve sales?
Do you want to change positioning?
Do you want to simplify the product?
Do you want to decide whether to relaunch, reposition or shut it down?

Send answers by email

You do not need to have all the data. If you are at an early stage, answer only what you know. A Product Autopsy can also be done for ideas, prototypes or newly launched products.